Ono (a word for language) + Automation = Onomatic

The name “Onomatic” came to us while onsite at our Beta Client’s greenfield facility in the beautiful high-tech city of Seoul, South Korea.

The fusion of the two words typifies our mission:

To build the universal language of intralogistics warehouse automation.

We started in your shoes.

When leading the development of a world-class WMS software, our co-founders Nicolas Laplante and Dimitrios Touloumis realized there was no easy way for warehouse operators, equipment vendors, and Cloud platform resellers to integrate warehouse automation into ERP and WMS projects.

We felt your pain.

Deploying warehouse automation before Onomatic was expensive, labor intensive, and complex.

  • Automation integrations between an ERP/WMS platforms with AMRs, conveyors & sortation systems, pick & putwalls, light-directed tasks, palletizers and unit shuttle systems were all billed as one-off projects.
  • Across system interface development, control software implementation, and project management, warehouse operators were paying between $250k to $500k. Per. Piece. Of. Equipment.
  • Automation control systems were primarily hosted ‘on-premise” and required serious server infrastructure to operate.
Our Software Story

Enter Onomatic.

Driven by our own painpoints and backed by supply chain partners, our mighty team set out to bring accessible warehouse automation to all.

The result? By focusing on well-known market gaps, we created the first central warehouse automation system to blend the power of the cloud with smart warehouse equipment. Our out-of-the-box middleware makes warehouse automation flexible, affordable, and intuitive for facilities of all shapes and sizes.

Get to know our people.

Onomatic’s leadership team brings deep industry knowledge and in-the-trenches supply chain experience in industrial engineering and technology implementation.

Our Leadership

Jean-Martin Roux
President & CEO
Jean-Martin Roux leads Onomatic’s commercial and operating strategy. He brings nearly 20 years of industry expertise in designing, integrating, and distributing logistics technology.
Nicolas Laplante
Chief Product Officer
Nicolas is a co-founder of Onomatic, where he leads the product vision, strategy, and the design. With a rich background spanning nearly 20 years, Nicolas has evolved from a key player to a leading figure in software engineering for SOLOCHAIN, one of North America's top Warehouse Management Systems. Nicolas's vision for Onomatic is not just to innovate but to transform how businesses use automation, making it more accessible and efficient.
Dimitrios Touloumis
Chief Technology Officer
Dimitrios is a co-founder of Onomatic, where he leads the product technological, infrastructure, and compliance initiatives. With 20+ years experience shaping the market with SOLOCHAIN WMS, Dimitrios has consistently remained at the forefront of supply chain technology. At Onomatic, his expertise is central to building resilient, scalable systems, ensuring the solution evolves alongside industry demands while setting the benchmark for automation enabled operational excellence.
Lori Kesten
VP Strategic Alliances
Lori leads Onomatic’s Alliance Partner Program, with nearly 25 years of experience in the Supply Chain Execution software space, she brings deep knowledge of the market to the role. She’s also responsible for sales leveraging a reseller partner approach together with direct sales.
Emmanuel Langlois
Onomatic Advisor
Emmanuel founded and led a supply chain software company recognized as leader in Gartner’s Magic Quadrant for the past 25 years. He’s played a key role in the expansion and adoption of the SOLOCHAIN WMS in the US market and he continues to be the primary influencer of the product’s roadmap. As an advisor to Onomatic, Emmanuel works with the leadership team to ensure the forward-thinking vision of the solution and he helps set the strategy for the expansion of the business.

Propel your business forward Onomatically.

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